Low Key Product Photography for Lavelle Bikes.
We had the pleasure yesterday of working with a very inspirational gentleman by the name of Paul Lavelle who has recently started the business venture Lavelle Bikes- an electric bike brand launching in the UK and Spain.
The bikes are beautifully designed and engineered so that one frame size fits all due to it's unique placement of the pedals and saddle.
We were asked to capture their black carbon fibre model on a black background using low key photography to very much reflect the imagery used by Apple when releasing a new product. They wanted to keep some mystery about the bike so not to reveal every element of detail, giving us an overall moody aesthetic.
They were delighted with the results and I am sure you will see the imagery on their website very soon as they launch these amazing new products in the coming months.
