Play Comme Des Garçons x Converse Concept Imagery.
We have recently expanded as a team which has enabled us to dedicate time to create concept imagery for work we would like do more of or clients that we would like to work with.
As an avid sneaker fanatic it has always been a goal of mine to specialise in high end footwear advertising- so here we have created an image depicting a very popular collaboration from Play Comme Des Garçons and Converse.
The aim was to create a simple yet striking image and in order to achieve this we decided to use a seamless blend of photography, retouch and CGI.
Our concept features a CGI neon light logo on a black background with a high gloss reflection. The Play Comme Des Garçons branding uses a bold red heart which leant itself very well to this effect and therefore we decided to take it one step further and animate the neon light to flicker on and off to make the image more engaging and creative.
We are extremely pleased with the outcome of these images and will certainly be adding more of this sort of work to our portfolio over the coming weeks so keep your eyes peeled.