Advertising Campaign for Puma Football & Arsenal FC.
Last month we witnessed our dreams come true for a second time as we were asked back to capture some campaign imagery for the new Arsenal FC training range for the 2018/2019 Premier League season.
We were part of a 13 man crew capturing both video and stills showcasing the 3 new colour ways of the new Puma FootbALL training range using models in and around central London. The locations were fantastic, really urban and gave us such creative flexibility. We have used concrete textures and shapes, graffiti, railings and dynamic shadows to give a really edgy city vibe.
It was an absolute scorcher so we were definitely challenged technically, but nothing some location lighting couldn't solve, it actually allowed us to create some really intense, moody stills that married up with the locations seamlessly.
Below are SOME examples from the campaign, our crew and also some behind the scenes of the amazing Rhoda Pond Productions hard at work capturing video magic! It was by far our favourite shoot to date, never have we laughed so much on set whilst capturing some of our finest work.
Credit has to go to the models who were so professional, patient and a breeze to work with in quite difficult conditions. A huge thanks also to George and Will from Rhoda Pond Productions who brought us in on this campaign, we are forever in your debt.
You can see the campaign live and can be found on the Arsenal FC website using link below.
