Concept Imagery for Red Wing Shoes
We have been playing around a lot in the studio lately with blending still imagery with moving elements, it's fun and makes the imagery more engaging and dynamic. We have also been expanding our footwear advertising portfolio and wanted to pay homage to one of my favourite footwear brands Reg Wing Shoes.
Red Wing produce high end work boots for all industries and also offer a heritage range that is fashion focused. The boots below the classic 6" Moc are my favourite silhouette, I practically live in mine and with its rugged and rustic appeal we wanted to create an image that mirrored this look and what better than a circular saw cutting through steel!!
We captured some nicely lit stills of the boot and then blended this with CGI to create the backplate and moving elements of the image. We are so pleased with the results and can't wait to show you our next concept image. Stay tuned!
